Ford can introduce a Ford rolls dice aluminum F-150 F series — its anticipated and high-stakes design of the top-selling pickup in history — at next month’s Detroit machine show, in keeping with individuals aware of Ford’s plans.
The manufacturer has asked Alcoa Iraqi National Congress., that makes atomic number 13 blast shields for battlefield-bound vehicles, to lend a number of its military-grade metal for the automaker’s show, aforesaid one among those individuals, United Nations agency asked to not be known as a result of the plans square measure secret.
Ford’s sales job are considerable: the corporate is raring to demonstrate the toughness of atomic number 13, that is lighter than steel, to pickup patrons who’ve created F-150 the bedrock of its business.
Any snafus would sadden earnings that Ford already is jutting can decline next year and boost the challenges facing Mark Fields, doubtless the company’s next chief military officer.
At last year’s Detroit show, he pledged that Ford would take the maximum amount as 750 pounds (340 kilograms) out of its next-generation trucks to fulfill modification fuel-economy rules.
“This is already the foremost vital debut at the machine show,” aforesaid Joe Langley, a production analyst for research worker IHS Automotive. “Everybody’s aiming to be dissecting that factor for an extended time, particularly since Ford are taking such a giant gamble.”
The new F-150 represents a profound reimagining of a cornerstone for Ford and yankee automaking since the corporate began building F-series trucks within the late Nineteen Forties.
By January, the pickup line can become America’s popular truck for thirty seven years and its popular vehicle, period, for 32.
The rollout is not expected to be straightforward.
Manufacturing specialists and steel-industry advocates say that moving to atomic number 13 would require basic changes to however Ford truck bodies create their manner down the production line.
Ford is adding thousands of salaried staff together with technical engineers to support new-product introductions and appointed Fields, 52, the task of honing its processes once recent unskilled rollouts have price the corporate lost sales and high-ticket remembers.
The difficult switch to atomic number 13 from steel within the F-150′s body contributes to IHS Automotive’s estimate that Ford can got to take concerning six weeks of period of time at every of its truck plants to retool and swap out robots and machinery.
As a transformative product with a doubtless hard introduction, the new F-150 has drawn comparisons with Boeing Co.’s 787 Dreamliner — AN craft developed underneath the company’s business aeroplane chief at the time, Alan Mulally, United Nations agency in 2006 became Ford’s chief operating officer.
With the 68-year-old Mulally thought-about a candidate for the chief operating officer job at Microsoft firm., the F-150 looms as a giant take a look at for Fields: the foremost vital of the sixteen new or fresh models Ford plans to introduce in North America next year, triple this year’s variety.
Fields has spent a lot of of his time since being promoted to the company’s No. two role a year agone to arrange for those introductions, Chief treasurer Bob Shanks aforesaid last week.
A year ago, Fields unconcealed a style conception known as the Atlas, with a sinewy exterior look that Ford can retain with the new F-150, in keeping with one person aware of its style.
Boasting an enormous face and thick chrome bars across a grille accented by slim junction rectifier headlamps, the Atlas conception truck was down from the roof of the Joe Louis Arena in an exceedingly conference on the primary day of this year’s Detroit machine show.
Ford has scheduled an early morning conference on Gregorian calendar month. thirteen at the sports stadium for the 2014 show, while not creating a politician announcement of what it plans to unveil.
The next-generation F-150 can supply a replacement 2.7-liter EcoBoost engine, a part of a family of powertrains that Ford has code-named Nano, 2 individuals aforesaid.
Part of atomic number 13 makers’ pitch to automakers has been that the fabric can allow them to cut weight in 2 ways in which.
The first comes by work their light-weight material in hoods, doors and alternative elements of the body.
The lighter body then permits alternative parts like fuel tanks, brakes and powertrains to conjointly shrink, all whereas maintaining or rising driving performance and fuel economy, in keeping with firms together with Alcoa and Novelis Iraqi National Congress.
Watch this video –> Ford F150 ATLAS (Aluminum Prototype) Detroit Auto Show: