Throughout history the Japanese automobile manufacturer Mazda never had any solid luck on the market of sedans. They have always been an outsider, even though there was a lot of money and talent involved. Class-leading models like Honda’s Accord and Toyota’s Camry simply block the way for any new-comer to cut through to the pedestal, and so, the Mazda “product” has always been under the shadows, so to speak.
However, that’s not entirely fair, because, despite the heavy marketing campai...