whips

Today the market of mid-size sedans if crowded with best-sellers, fan favorites and ground-breakers. Toyota’s Camry, Honda’s Accord, Subaru’s Legacy – they don’t even need an introduction, because everybody knows about them. And what about the Kia Optima? The fun fact is, it’s been available here in the United States since 2001 (yes, that’s about 15 years now, 1.5 decades), however, the company only managed to propel it to the next level just recently. These days it’s one of the ...

Throughout history the Japanese automobile manufacturer Mazda never had any solid luck on the market of sedans. They have always been an outsider, even though there was a lot of money and talent involved. Class-leading models like Honda’s Accord and Toyota’s Camry simply block the way for any new-comer to cut through to the pedestal, and so, the Mazda “product” has always been under the shadows, so to speak. However, that’s not entirely fair, because, despite the heavy marketing campai...